Only in SF Gift Guide: 39 Clothes, Shoes, and Accessories for Your Most Fashionable Friends

This holiday season, forego on the I “heart” SF swag. With so many fashion-forward labels and dreamy boutiques here in San Francisco, your stylish loved ones, and our fair city, deserve better from you. From us.

Here, our holiday clothing gift guide of 39 made in SF suggestions to get your wheels turning. Buy something for them, and pick something else up for yourself while you’re at it. You’ve earned it.

Gifts Under $30

San Franpsycho tees

San Franpsycho x Katakana Logo Tee, $29.50 (Left), Grey & Red Logo Dolman, $29.50 (Right)
San Franpsycho1248 9th Avenue, San Francisco, CA 94122 |

Azalea SF's Drake and Prince pins, dangling bar choker, and oversized slouchy beanie

Drake Pin and Prince Pin, $15 each (Top Left), Dangling Bar Choker, $18 (Bottom Left), Oversized Slouchy Beanie, $24 (Right)
Azalea411 Hayes Street, San Francisco, CA

The City Apparel

Men’s “The City” Tee, $29 (Left), Women’s “The Sunset” Tee, $29 (Right)
The City Apparel 1539 Fillmore Street, San Francisco, CA

Gifts Under $50

Mollusk Surf Shop SF

S/F Pocket Tee, $38 (Left), Smile Pullover, $43 (Center), Two Tone Tee, $42 (Right)
Mollusk Surf Shop 4500 Irving Street, San Francisco, CA

Studio Nico's SF-themed graphic apparel

SF Muni Crewneck Sweatshirt, $42 (Left), Women’s SF Skyline Lightweight Pullover, $38 (Right)
Studio Nico839 Larkin Street, San Francisco, CA |

Margaret Elizabeth Earrings

Shaped Stud Earrings, $42–$48
Margaret Elizabeth 2230 Chestnut Street, San Francisco, CA

Marine Layer sells "absurdly soft" tees

Chest Logo Graphic Tee (Graphite), $48 (Left), Colorblock Hi-Low Crewneck, $48 (Right)
Marine Layer 498 Hayes Street, San Francisco, CA + 2 more


Men’s Candlestick Park T-Shirt, $26 (Left), Women’s Left Coast Hoodie, $50 (Right)
Upper Playground220 Fillmore Street, San Francisco, CA

Gifts Under $150

Azalea's Velvet Bomber, Tie-Waist Shirt Dress, and Trapezoid Tassel Purse

Velvet Bomber Jacket, $118 (Left), Plaid Tie-Waist Shirt Dress, $69 (Center), Trapezoid Tassel Bag, $69 (Right)
Azalea411 Hayes Street, San Francisco, CA

Mens Mechanic Shirt in British Khaki, The Jack in Classic White, and Slim Jeans from Taylor Stitch

The Mechanic (British Khaki), $98 (Top Left), The Jack Everyday Oxford (White), $98 (Bottom Left), The Slim Jean (Cone Mills ‘68 Selvage), $145 (Right)
Taylor Stitch | 383 Valencia Street, San Francisco, CA

Sutro Footwear San Francisco

Men’s Gough Chedron, $148 (Left), Women’s Aloha Oxford Black, Right ($144)
Sutro FootwearAvailable at Shoe Biz and Anthem stores in San Francisco

Rothy's Flats and Points

The Flat, $125 (Left), The Point, $145 (Right)
Rothy’s Online only

Splurge: Gifts $150+

Westward Leaning Sunglasses

Voyager 01, $185 (Left), Pioneer 24 – Olivia Palermo x Westward Leaning, $225 (Right)
Westward Leaning Available at Elizabeth Charles, Capulet, Barney’s, and

Lauren Wolf Pearl Necklaces

White South Sea Pearl Drop 18″ Necklace, $300 (Left), Gray Tahitian Pearl Drop 18″ Necklace, $300 (Right)
Lauren Wolf Jewelry482 49th Street, Suite A (Esqueleto), Oakland, CA

Welcome Stranger Nu Souvenir Jacket and Clean Seam Shirt

Nu Souvenir Jacket, $255 (Left), Regular L/S Clean Seam Shirt, $165 (Right)
Welcome Stranger 460 Gough Street, San Francisco,
Ali Golden Wool Notch Coat and Slit-Back Jumper

Wool Notch Coat, $350 (Left), Slit-Back Jumper, $145 (Right)
Ali Golden 482 49th Street, Oakland, CA

Martha Davis San Francisco Shoes

Haircalf Heel Bootie, $340 (Left), Stone City Boot, $298 (Right)
Martha Davis 380 Ivy Street, San Francisco, CA

Beneduci Shoemakers San Francisco

The Henry Boot, $649
Beneduci Shoemakers 797 San Jose Avenue, San Francisco, CA |


  • ocin says:

    Hi ! StudioNico here. We *do* have a shop ! We’re located at 839 Larkin Street in SF. And our website is incorrect. You can find us online at

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