With baseball season in full swing, thousands of San Francisco Giants fans, draped in black and orange, will soon be flocking to AT&T Park to cheer on our hometown heroes.
As you enter the stadium, you will encounter a rowdy sea of fans donning the usual Giants gear, or a jersey with the number of a few usual suspects: Pence, Posey, or Bumgarner.
There’s nothing wrong with wearing the same outfit as thousands of other fans. But maybe you want something different. You’re the type of fan that likes to go against the grain. You want something more unique with localized flavor to show others you’re really from the City.
If you can relate to that description on a spiritual level, then these stores based right here in San Francisco have exactly what you’re looking for. These exceptional retailers specialize in SF-themed apparel that will leave all the other fans wondering where you got your swag from.
$$ | 1415 Haight Street, San Francisco CA
Homegrown and internationally known streetwear & sneaker boutique, True has been designing quality, fashionable apparel with local flare since 1996. True was one of the pioneers of city-centric streetwear here in San Francisco and over the course of their 20 plus years of operation, they’ve become a must visit on every streetwear fanatics’ list. In addition to their in-house True brand, they also keep a well curated inventory of trendy brands like Stüssy, 10 Deep, Staple and 40 oz New York.
Hours: Daily: 11AM–7PM
$$ | 3162 16th Street, San Francisco, CA
Located nearby Dolores Park, BAIT is one of the City’s premier footwear, apparel, and high end collectible retailers. Founded in 2011, BAIT has collaborated with more than 20 of the most iconic brands in the world from athletic apparel powerhouses like Adidas, athletic organizations like the MLB & NBA, to anime like Naruto, creating unique, hard-to-find items.
Hours: Monday-Thursday: 12–8PM, Friday-Saturday: 12–9PM, Sunday: 12–7PM
Fresh Apparel SF
1603 Haight Street, San Francisco, CA
Trendy and reasonably priced, Fresh Apparel carries a wide selection of Bay Area sports team focused apparel including items from Adapt, Savs, and Hudson Outerwear for men and women perfect for any game or occasion.
Hours: Monday-Saturday: 10AM–9PM, Sunday: 11AM–7PM
$$ | 220 Fillmore Street, San Francisco, CA 94117
Upper Playground has been collaborating with artists and illustrators from all around the world to deliver unique lifestyle streetwear to the masses since 1998. Shop their catalogue of one of a kind hats, tees, tanks, and hoodies guaranteed to help you differentiate yourself those that only follow hypes.
Hours: Daily: 12–7PM
$$ | 1248 9th Avenue, San Francisco, CA 94122
San Franpsycho is as bonkers as it’s name indictates. There aren’t too many places you can go to pick up a nice cup of coffee or ice cream and shop for localized SF apparel. San Franpsycho is the perfect place to find unique streetwear that you can proudly don to rep your city, or the best souvenir gift you’ve ever given.
Hours: Monday-Saturday: 10AM–9PM, Sunday: 10AM–7PM
The Hard Wear Store
$$ | 2401 Irving Street, San Francisco, CA
Locally owned and operated, The Hard Wear Store is truly a store for San Franciscans. It’s where you’ll find a well curated inventory of trusted work apparel brands like Dickies, Ben Davis, Levi’s, and Carhartt, in addition to their in-house brand, “SF-OG”. Made on site, their SF-OG brand includes high quality tees and sweatshirts featuring popular local designs inspired by the various neighborhoods of San Francisco. If you ever see someone in the City donning SF-OG, they’re most likely a local.
Hours: Monday-Wednesday & Saturday: 10AM–6PM, Thursday: 10AM–5PM, Friday: 10AM–4:30PM, Sunday: 11AM–6PM
$$ | 2801 Judah Street, San Francisco, CA
If you’ve ever caught yourself at a game wondering where these fans got their awesome “Gold Blooded” shirts, here’s the answer you’ve been looking for. Known for their creative spin offs of popular logos and innovative designs inspired by art, design, music, media, and the Bay Area, Adapt Clothing has been keeping the Bay fitted in the freshest gear from head to toe since 2003. With a catalogue filled with original and collaborative designs catering to men, women, and children of all ages, Adapt will have you repping your team in style!
Hours: Tuesday-Sunday: 12PM–6PM